The No-Nonsense Guide to Social Media

Is social media killing publishing? No. Social media *is* publishing. You just have to reframe how you think about it.

Award-winning digital strategist and best-selling author Jason Falls presented a one-day social media marketing workshop for AHP members focused on both teaching the ins and outs of smart social media marketing, but also how to leverage social media tools, tactics and talents to vie for viewers, readers and advertising dollars.

Falls shares a social media tips on how to be strategic.

About the Speaker – Jason Falls

JASON FALLS is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. His strategies and ideas have touched iconic brands including AT&T, Valvoline, Buffalo Trace, Humana, Rawlings, Maker’s Mark, Tempur-Pedic, Fireball Whisky, Trident, GM and more.

Falls is an innovator in the conversation research segment of social analytics and founded the Conversation Research Institute which mines online conversations for consumer insights for businesses of all sizes. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), and The Rebel’s Guide To Email Marketing (Que 2012). Falls is also noted for founding SocialMediaExplorer.com, one of the industry’s most widely read blogs.

He currently leads digital and social strategy for Cornett, a full-service ad agency in Lexington, Ky.

For more information on future regional workshops, contact: JUDY LINCOLN, AHP REGIONAL WORKSHOP CHAIRMAN
Email: ahorsepubs2@aol.com